Dull and dreary January is behind us, we’re striding into February and it’s time to give your website the love it deserves. So where do you start?
We’ve put together the following checklist for your 2018 website redesign. Some trends you may have already adopted and want to say goodbye to, and some you’ll want to jump on!
- Goodbye flat design
Ah flat design, an uber-trendy visual feature we were never quite sure would catch on, and it looks like it won’t come the end of 2018. There have been huge usability concerns regarding flat design. An analysis by the Norman Nielsen Group found that users don’t always recognise what’s clickable, making it a rather difficult and fruitless user experience. If you’ve incorporated flat design into your website, it may be time for a rethink.
- Stick with the scrolling
Parallax scrolling is another feature up for debate, many claim that long loading times have a potentially negative impact on a website’s UX – But we say don’t ditch your scrolling just yet! Think about your audience and how they might be interacting with the feature. Take a look at the Seattle Space Needle site, which can have a great impact on the user when displaying large amounts of copy on the homepage.
- Sticky navigation is a must
Following on from parallax scrolling with a similar principle is sticky or fixed navigation. Headers and menus follow the user as they navigate up and down a webpage. The aim here is to keep key information floating and, in the eyeline of the user for optimal UX benefits. Take a look at Names for Change and their sliding fixed top navigation, a great example.
- Typography makes a big impact
Agencies are blazing the way when it comes to impactful typography, as Serif fonts emerge at the forefront. This looks set to continue as a trend in 2018 , it may be time to consider losing a logo altogether and focusing on striking typefaces.
- The problem with ghost buttons
‘Ghost buttons’ have been sticky subject since the emergence of flat design. Essentially, they’re buttons that don’t call the user to any action – Hovering ghost-like and undetected. If you already have ghost buttons on your site and they’re working for you in terms of traffic and conversions, great. If you haven’t, you may want to keep them out of the redesign. The prediction is that these will begin to fizzle out much like flat design in 2018 – but if you need more convincing, take a look at this great article by Bartholomew Fish.
If you’re in the e-commerce/agency arena, then you’re probably already aware of the style of Brutalism – you may have seen it without even realising. Brutalism is a web design preference that limits the functionality and size of your size (bear with us on this). Brands such as high-end fashion brand Balenciaga have been widely praised for their bravery in adopting this style and many more could follow suit in 2018.
- Mobile animations
Mobile animations are storming into 2018, and, done well they can make a web or mobile app standout from the crowd. For example, let’s take what’s called a ‘walkthrough’, a slideshow where the user if given key information about how to use a website before they actually use it, minimising potential drop-offs and abandonment. Many mobile animations are still in early development but here are 5 inspiring examples to feast upon in the meantime.
- Curvy design
Sharp is out; curvy is in. Google has begun testing a rounded UI, rolling it out initially on mobile devices. With Google always being ‘ahead of the curve’ (pun intended), we bet that this is going to feature at some point in web design trends in 2018.
Let us know what trends you’re looking forward to gaining or losing in 2018, and if you’re looking for help on giving your site a redesign in 2018, then get in touch with the marketing fox team today.